Article

Is a picture is worth a thousand words? Creating effective questionnaires with pictures

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Abstract

In developing attitudinal instruments for young children, researchers, program evaluators, and clinicians often use response scales with pictures or images (e.g., smiley faces) as anchors., This article considers highlights connections between word-based and picture based Likert scales and highlights the value in translating conventions used in word-based Likert scales to those with pictures or images. Accessed 26,076 times on https://pareonline.net from May 05, 2011 to December 31, 2019. For downloads from January 1, 2020 forward, please click on the PlumX Metrics link to the right.

Keywords: Test Construction, Test Format, Student Evaluation

How to Cite:

Reynolds, L. & Johnson, R., (2011) “Is a picture is worth a thousand words? Creating effective questionnaires with pictures”, Practical Assessment, Research, and Evaluation 16(1): 8. doi: https://doi.org/10.7275/bgpe-a067