Research Article

Destination Branding: Creating a Destination of Choice

Author: Alex JS Tan (Shatec Institutes)

Abstract

Branding a Destination is about giving careful thought to precisely what the destination should evoke in people’s minds. Nations, cities and even individual hotels and resorts can become a destination that can be branded.

Keywords:

How to Cite: Tan, A. J. (2008) “Destination Branding: Creating a Destination of Choice”, Perspectives in Asian Leisure and Tourism. 1(1). doi: https://doi.org/10.7275/bxmy-7a10